Implicit Association Test effects are an artifact of design
Testing the impact of a rest period before reversing response assignments on the Implicit Association Test
By Michael McCarthy in talks
May 11, 2019
Abstract
A talk my team gave demonstrating how Implicit Association Test effects are caused by research design rather than attitudes.
Date
May 11, 2019
Time
11:05 AM – 11:20 AM
Location
University of Victoria
Event
Abstract
Despite its popular use in academia, business, and politics, the Implicit Association Test (IAT; Greenwald et al., 1998) continues to suffer from a number of fundamental issues that give challenge to the test’s empirical value. The present research manipulated the difficulty of the IAT by introducing a rest period between the test’s congruent and incongruent blocks, in order to identify how the IAT’s design influences a test-taker’s performance.