Social priming does not influence performance on the Implicit Association Test
By Michael McCarthy in posters
May 11, 2019
Abstract
A poster presentation I gave showing effects reported by implicit attitude researchers do not replicate.
Date
May 11, 2019
Time
12:45 PM – 2:15 PM
Location
University of Victoria
Event
Abstract
The present experiment tested the effects of indirect implicit attitude change on performance on the Implicit Association Test (IAT; Greenwald et al., 1998). The IAT is a subjective, indirect attitude measure widely used for business, research, and political purposes despite its unestablished construct validity and questionable reliability; thus, there is a growing need for research that identifies the cognitive mechanisms underlying IAT performance in order to assess its empirical value.